Wise Foods looks to re-introduce young snackers to Cheez Doodles with new mascots "Cheez Dudes" and a ugc contest involving augmented reality. Plus on the importance of safety belts) (MediaPost,...

There's been a steady stream of news on the digital content and branded integration front, culminating this past week with some major announcements. Just on the tail end of , this weekend...

Today we're bringing you our monthly roundup of cool youth media and marketing events you or your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you'd like us...

as part of an effort to encourage reuse, Levi's adds a "donate to Goodwill" icon to their clothing's care tags. Plus ) (PSFK) (MediaPost, reg. required)- (is what Gen Y...

A while back this , posted by one of the creative folks over on the craft exchange site Etsy, was making the rounds on the web courting oohs and ahhs from techie blogs (who also got a hold of a...

Today's Ypulse Interview is with John Cahill, CEO of teen virtual world Meez. After two big announcements this week — an integration on MySpace and reaching profitability since April — we caught up to ask a few questions on the

Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on our . If your company has an open position in the youth media or marketing space, we encourage...

launches as the latest effort to get the soc net's groove back. Mashable describes the service as a Hulu that doesn't expire, while calls out MTV online for a missed opportunity. Plus asks the underlying question: will...

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight...

Earlier this week in Essentials we cited the that drew out the somewhat surprising finding Gen Y'ers would sacrifice social networking sites over email if forced to give one up... for a week. Over on the discussion was picked...

like MocoSpace and the growing number of young people replacing PCs with smartphones, open up some considerable possibilities to marketers. Plus to harness the mobile potential of the concert experience) (USA Today) (Next...

Today's Ypulse Youth Advisory Board post is from Michael Hayball, a longtime fan of the "Animation Domination" block that airs Sunday nights on FOX.Ypulse Insights (our research division) just released new data on youth television viewing habits in our

Today's Author Spotlight is on Natalie Standiford and her new novel which tells the story of Bea, an alterna-girl after my own heart. Starting senior year of high school as the new kid, thanks to...