Many successful organizations have survived turbulent economic conditions and fierce competitive environments by consistently nurturing a niche, and the loyal consumers in the niche community. Unfortunately, some have lost their identities in an effort to copy the competition, rebrand themselves,
There are some very important whys that you want answered and there are some very important whys your prospect wants answered. If you focus on these whys, selling will become a lot easier for you plus it will be easier
Today's criminal couples are more likely to spend their time stealing identities than robbing banks. And even when working alone, identity thieves can do a lot of damage to your bank account in a short amount of time. Find out
What makes a company stand out among the rest? What makes it the place you'd really like to work or do business? Jim Champy, author of the new book OUTSMART!, outlines five things that all companies aspiring to greatness have
The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. As with each new generation, the Millennials come with their own set of expectations and abilities. Here are five things you can do
You don't have to be a celebrity to appear as a guest on radio and television shows. Really, there aren't enough celebrities to fill the thousands of slots available daily. Producers and hosts need the rest of us. Here are
Just because your customer asks you for a better price does not mean they expect to get it. But even if you do have to lower your price to get the sale, learning these negotiation strategies will help you cut
Does moving to increase your salary make sense if you're an employee? Possibly not according to a recent survey conducted by Salary.com. The reason is that those higher salary areas often have much higher costs of living, too. Discover the
Telling good stories is a great way to get your point across and command your audience's attention. Even when you're giving a presentation in a business meeting, relevant stories will make your presentation more interesting and better remembered by those
Residents and business people already victimized by natural disasters are being victimized a second time by unscrupulous scam artists. These skilled criminals prey on disaster victims, even posing as government officials. Find out what to look for so you don't
Employers face major challenges when they consider the increasing difficulty of finding skilled people, a younger workforce with different attitudes about work, and a growing population of older workers heading toward retirement. Use these five tips to help you attract
Typographical errors can have serious repercussions for your small business. They damage your credibility, cause confusion for customers, and can prevent customers from reaching you. Here are some tips for making certain that your materials are letter-perfect.
There is a misconception in small businesses that marketing's most important function is to promote products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.
Thousands of laptops are stolen from traveling business people each year. Thieves love laptops even more than I-pods, and although some criminals will commit armed robbery to take them off you, most thieves prefer to lift the laptops from unsuspecting
When you're giving a presentation, you're usually so concerned about what you're saying and how you're saying it that your gestures and movement around the room are the last thing on your mind. But your body language is a key
You've heard the advice to get to know your audience, make eye contact, don't say "um," check your equipment, and similar techniques. Here are some lesser-known suggestions that will benefit you and your audience as much as more common advice.
Search engine rankings fluctuate from day to day, but what if your position drops off its usual first page spot and stay's off the first page? Is it time to rework your web site copy? Here are four questions you
Tired of prospects hanging up on you before you even finish your introduction? Be aware of these ten deadly openers that will practically guarantee a quick, abrupt end to your phone call.
Many people experience burnout at some point in their lives. Business owners and the self-employed are even more likely to fall prey to burnout because the buck stops with them. If you feel as if you're starting to burn out
