Jones Soda's founder plots private label strategy for soft drinks.

Branded goods have been hit hard, but how much damage was done and is the worst over?

Automaker breaks new campaign with major presence in New York City.

Shoppers look to save money with alternative beverage options.

Brand kicks off major promotional campaign for upcoming epic film.

Self-regulatory group challenges statement that other gum only 'masks bad breath.'

Company said new approach to media buying involves 'game-changing strategies.'

First in the pipeline is private label wine to be sold in the U.S., Japan.

Agency takes over planning and buying chores across brand portfolio.

A Christian group holds off on its boycott of retailer pending a new commercial.

KSL Media will handle restaurant chain's media chores.