Chipotle, (pronounced as chi-POAT-lay) a name, which does not need an introduction for sure. Still, let me tell you it is believed to be one of the hottest properties in the restaurant industry. Chipotle Mexican Grill is widely known for

What is a brand? Too often, even the marketing professionals fail to give an exact definition for this while many follow a self-created description, which has made the picture very confusing. I would describe a brand as a valued promise

Undoubtedly, brands are an important influence in our daily lives having a profound impact on our approach to see the world. I bring you a blog, which is like a barometer telling you how brands can gain you unique corporate