The Coalition for Innovative Media Measurement said Monday (Nov. 2) it would meet with five of the research firms currently providing set-top box data as a first step towards figuring out how the data could be used to measure TV
The Nielsen Co. has joined forces with the Westminster, CO-based direct marketing firm DataLogix in a partnership that the research giant believes will go a long way toward fulfilling the promise of online ad targeting.
Washington voters today are deciding two controversial ballot measures. Is the money spent on these measures a good predictor of their outcomes at the ballot box? Austin Jenkins reports.
A state board in Washington has approved a measure to give Puget Sound, Georgia Strait and the Strait of Juan de Fuca a new name. They've officially designated them the "Salish Sea."
Washington's top elections official is predicting voter turnout today will be "about average" for an off-year election. Secretary of State Sam Reed says the popularity of vote-by-mail should keep turnout on pace.
Washington State's top elections official is standing by his earlier prediction of 51 percent voter turnout statewide tomorrow. Vote-by-mail ballots are trickling in to county offices rather slowly.