To avoid problems with the FDA, cereal giant rethinks its Cocoa Krispies claims.

Beverage giant signs on as the presenting sponsor of the annual event.

Rum brand expands its product lineup with licensed sauces and marinades.

But new Green Works Laundry Detergent is off to a slow start in Q1.

Darling Agency was chosen to handle $1 mil. ad account following a review.

Big pharma marketers face an uncertain future and tighter restrictions on advertising.

Carlsberg is lobbying hard to dissuade Russia's Government from tripling excise tax on beer, ahead of a debate on the proposal in the country's parliament this week.

MillerCoors has said that the US beer market is heading for decline in 2009, but the brewer highlighted progress for its premium light portfolio.

Molson Coors, the Canada-based brewer, has reported double digit growth in net earnings in the third quarter of 2009.

Higher beer prices helped MillerCoors, the US brewing venture of SABMiller and Molson Coors, to increase net sales in the third quarter of 2009, with the group also reporting a double digit rise in profits.

Carlsberg has reported a rise in third quarter profits and said it remains on-track to meet full-year guidance, despite a drop in beer sales.

Pernod Ricard has begun a European travel retail promotion for its Ballantine's 30 Year Old Scotch whisky brand.

Cott Corporation, the private label soft drinks giant, has released more details of a plan to raise US$200m to pay off debt.

Coca-Cola Amatil has said solid trading in the third quarter of its fiscal year means the soft drinks group is on-track to meet profits guidance.

Bottled water sales in the UK are set to claw back ground lost in the last couple of years, but a big proportion of consumers still believe that the product is "a bit of a con", according to new research.

Carlsberg has signed a deal to take full control of Hué Brewery in Vietnam, in the latest stage of the brewer's expansion in the country.

Swedish distributor Nigab has extended its relationship with Gruppo Campari in the country.

Gruppo Campari has updated the look of the website for its namesake spirits brand.

Wine bottle labels that contain colour and hue combinations, such as brown, yellow, black and green, on rectangular and hexagonal patterns are most appealing to consumers, according to new research.

Consumers are living longer due to medical advances, better nutrition and improved living conditions. Recent research published in The Lancet suggests that British children born in 2007 could feasibly expect to live to 103, while in Japan they would live