Is branding of big brands like Apple similar to the way people come to believe in a religion? Martin Lindstorm - the author of - says it is similar to a religion."Apple is (as we've proven using neuroscience)...a religion," Lindstrom

With its pounding soundtrack, non-stop action, superb graphics, and intuitive tilt-control steering, Need for Speed Undercover is one of the best racing games on the App Store. It features 24 challenging ventures and 8 race modes that will keep you

Opening in US theaters on June 5, My Life in Ruins stars Nia Vardalos (My Big Fat Greek Wedding), Richard Dreyfuss, Harland Williams, and Rachel Dratch. In the film directed by Donald Petrie, Vardalos plays Georgia, a Greek American tour

Electonic Arts hot new title, The Sims 3, doesn't come out until June 2, but as Peter Cohen (macworld.com) tells us, "that shouldn't stop you from trying it out" ahead of time. Just visit an Apple Retail Store. There, Cohen

It zooms around the course at speeds up to 160mph, goes from 0 to 60 in less than 4 seconds, and looks just like other Formula 3 race cars on the track. But WorldFirstF3 is fundamentally unlike other race cars.

In its 5-star (out of 5) review, Stuff.tv calls Apple TV a "hot buy." "The whole interface is stunningly slick and pretty," and Stuff.tv found "loads of movies to buy and rent." You can start watching the "brilliant on-demand content"