Le Bureau in Stockholm advertises "Flinks Järn" which is a hardware store for proffesionals only. To get some attention they placed these awesome sculptures around Bromma, near the store. This is part of a campaign promoting the opening of a

Miami ad agency in Gothenburg Sweden sent us this;Kampanjen började med etiketter på kaffemuggar inne på Handels och har fortsatt med löpsedlar på skolans anslagstavlor, utdelning av tablettaskar och cykelsadelskydd på studenters cyklar utanför universitetet. Man skickar även ut ett

This made me laugh. How irrelevant is UFO's to shoe polish? Oh, so very. But it does tell me what I need to know - this polish gives you really shiny shoes. Which could be useful if there's a UFO-attack.

This case study was a nominee in the e-Government National Awards 2007.