Following are the basic components of Public Relations: Counseling : Providing advice to management concerning policies, relationship, and communications. Research : Determining attitudes and behaviors of publics in order to plan public relations strategies. Such research can be used to

Public relations is a process-that is, a series of actions, changes or functions that bring about a result. We can describe this in a way is to use the RACE acronym. Essentially, RACE means that public relations activity consists of

Indian Public Relations Industry has seen two major breaks through within last 6 months. First, when Publicis acquired Hanmer & Partner and second, when ASSOCHAM recognized it as a $ 3 billion Industry and potential to grow to $ 6

India PR: Whenever I see Indian PR Industry, I don't know why, I remember Ayurvedic Doctors - a great profession with lots of intellect but having one of the biggest drawbacks which is keeping every information inside, with oneself as

India PR: ICL has finally woken up BCCI with a shock and forced it to think about its strategy for Indian Cricket Team and this is how IPL entered. IPL is one of the best examples of PR and Marketing