Responsibilities:- Work closely with the websites managing editor to solidify editorial calendar and confirm packaging opportunities for advertisers, in addition to brainstorming new concepts to capture more value from advertisers.- Work closely with digital & print ad sales marketing teams.
Responsibilities:- Develop strategy of marketing information & analysis function to best support business priorities.- Define test design and selection criteria of target marketing programs. Employ statistical techniques to ensure accuracy of testing.- Design, specify and implement unique reporting and tracking
Responsibilities:- Design and Align and coordinate vision with Head and key business partners to obtain buy-in and create action plans and identify and secure necessary resources.- Drive decision management solutions into financial and execution processes, from brand development and strategic
Responsibilities:An analytics leader who can translate regional business issues into relevant modeling projects and make the results actionable for the marketing and sales organizations. Regional managers are asked to tackle marketing issues that are unique to the business in their
Responsibilities:- Proactively manage relationship with database vendor. Maintain update and project schedules and communicate throughout organization.- Coordinate data feeds. Perform quality control checks and resolve any data integrity issues.- Manage current and evolving database enhancements, including data appends and integration
Responsibilities:-Management of external vendor partner.-Partnership and collaboration with Marketing Managers across the organization to ensure optimization of Email Marketing campaigns.-Strategic leader of major infrastructure projects to enhance our Marketing Capabilities.-Marketing Capabilities leadership; mapping our Marketing Business needs to our operations
Responsibilities:- Assist the Publicity Manager with various projects, including the writing of press releases, database management, and weekly publicity reports.- Market research key publicity blogs for medical, education, legal and nurse media lists.- Help maintain integrity of internal mailing lists.-
Responsibilities: Provide support to team members in the Marketplace Strategy consulting group, including research, analysis, reporting and presentation. Including consumer and b2b segments, plus multiple business brand categories; examining the relationship between competitors integrated marketing, advertising, direct marketing tactics and
Responsibilities:- Serves as product owner for the state assessment group of K12 products, responsible for decisions involving pricing, terms of sale, customization, discounting, bundling, etc.- Develops and implements strategic growth plans for specified product group including market analysis and short-
Responsibilities:- The management of several partners that are part of the Membership Rewards and Metropolis programs.- Optimizing marketing exposure for partners throughout AXP communication vehicles and cooperative mailings, conducting promotions with partners, analyzing and reporting partner performance, assessing & improving
Responsibilities:- Analysis and interpretation of agency clients internal customer data and external data sources to support business decision-making.- Development and implementation of predictive models to improve the effectiveness of marketing actions.- Evaluate clients business situations and recommend appropriate analytic approach.-
Responsibilities: - Growing and nurturing senior level client relationships as a leader in the Analytics competency.- Owning day-to-day delivery of analytical deliverables, ensuring a first-class analytical product designed to meet or exceed client expectations.- Managing or executing CRM analytic work
Responsibilities: Oversee all aspects (strategy through execution and results analysis) of multiple acquisition channels, including insert media, unsolicited inbound telemarketing, direct response television and magazines and event marketing (tabling). Supervise monthly account and expense budgeting process for all channels. Facilitate
Responsibilities: - Analyze existing client data to uncover trends in purchasing behavior, product preference, etc.- Analyze sales reports to identify trends in acquisition, retention and lost business.- Working closely with the Sales and Marketing departments to inform them of current
Responsibilities:Responsibility for developing user requirements and functional specifications in support of business initiatives for the Marketing team, while providing additional support to the other business units. The successful candidate will support the team by translating business requirements into actionable project
Responsibilities:This role is responsible for supporting end-to-end business analysis and modeling functions of Customer Knowledge and Development in an effort to lengthen and deepen customer relationships through customer development, cross-sell, and retention programs. Identify, transform, and organize analytical data including
Responsibilities:This is a virtual position; the right individual can be based anywhere. The consultant is expected to identify areas of database marketing opportunity, play a key role in formulating appropriate alternatives, and staying involved through implementation and execution. Successful relationships
Responsibilities: - Management of affiliate-based programs including local ad sales, affiliate marketing, affiliate website, affiliate communication and sales presentations.- Support in the preparation of sales and marketing strategies.- Work with the Affiliate Marketing team to develop materials such as: sales
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